In 2023, the mate and tea market size in Japan stood at 0.80 kilograms per capita. Forecast data indicates a gradual decrease in consumption per person, dropping to 0.76 kilograms by 2028. This represents a compounded annual growth rate (CAGR) decrease of around 1.29% from 2024 to 2028, with a consistent yearly decline. The market indicates a cautious contraction, reflecting shifting consumer preferences or demographics.
Future trends to monitor include potential shifts in consumer health awareness, increasing interest in alternative beverages, or economic factors that might influence consumption patterns in the Japanese tea market.
