The tea market size volume per capita in Estonia has shown a declining trend over the past decade, with volumes decreasing from 0.37 kilograms in 2013 to 0.23 kilograms by the end of 2023. This represents a significant reduction, with the most notable drop happening between 2018 and 2023. The year-on-year declines for the last two years were recorded at approximately 4% in 2022 and 4.2% in 2023. The compound annual growth rate (CAGR) over the last five years indicates an average annual decline of about 1.7%.
Key points to watch for in the future include:
- Potential trends in consumer preferences shifting towards health-focused drinks and herbal teas.
- Economic factors influencing the purchasing power of consumers in Estonia.
- The impact of marketing strategies aimed at rejuvenating interest in traditional tea products.
