The turnover of the advertising and market research sector in Austria has shown mixed trends over the past decade. From 2013 to 2023, the highest value was recorded in 2018 and the lowest in 2020. The year 2023 stood at 4.84 billion euros. The year-on-year variation depicts volatility, with notable declines in 2016, 2019, and a significant drop in 2020 due to the pandemic. The sector displayed resilience with gradual recovery, particularly in 2021.

Future trends to watch for:

Expect steady growth, with a forecast 5-year CAGR of 0.72% from 2023 to 2028.
Potential challenges include market saturation and economic fluctuations.
Digital transformation and data analytics will likely be key drivers of future growth.