The margarine and low-fat spreads market in Croatia witnessed a steady decline in volume per capita from 2013 to 2023, decreasing from 2.82 kilograms per capita to 2.01 kilograms in 2023. This represents a negative trend with fluctuations around this downward trajectory. In 2023, the market stood at 2.01 kilograms per capita, following a consistent decline over the past decade.

Year-on-year variations show a continued reduction over the last two years and a consistent downward trend over the previous five years, with a negative compound annual growth rate (CAGR) showing the average per-year decrease over this period.

Future trends to watch:

Continued health consciousness may drive consumers to seek healthier alternatives.
Emerging sustainable and plant-based spreads could influence market dynamics.
Potential economic factors affecting consumer purchasing power and choices.