The household expenditure on fermented soybeans natto in Japan is showing a steady upward trend from 2024 to 2028, with values ranging from 3.66 to 3.79 thousand Japanese yens. In 2023, the actual expenditure was slightly lower, indicating a growing interest in natto consumption. The year-on-year percentage increase is modest but consistent, suggesting consumer inclination towards natto is strengthening.
Future trends to watch for:
- Potential health trends and dietary preferences that could further drive demand for natto.
- Price sensitivity and economic factors impacting household spending.
- Innovations in product offerings and marketing strategies that may influence consumer behavior.
