In 2023, the proportion of individuals in Sardinia who had either ordered goods or services online more than a year ago or never ordered stood firmly as a baseline for assessing future trends. From 2024 onwards, the data indicates a steady decline in this demographic, with percentages forecasted to decrease year-on-year from 33.82% in 2024 to 31.2% in 2028. This equates to consistent annual reductions, suggesting increasing internet adoption and e-commerce engagement among Sardinians.
Future trends to watch for:
- Increased internet penetration and improved digital literacy could accelerate the reduction rate further.
- Technological advancements and improved digital infrastructure may enhance online shopping experiences, contributing to rising adoption.
- Economic factors, including disposable income and employment rates, might influence e-commerce trends in the region.
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