Wine consumption in Italy has seen significant fluctuations over the past decade, standing at 19.6 million hectoliters in 2023. Between 2013 and 2023, the trend has generally been negative, with notable dips, such as a dramatic drop of 18.31% in 2020. Post-2020, a recovery was observed with an 18.6% increase in 2021, but consumption has been steadily declining since then. The year-over-year decrease in 2022 and 2023 was around 1.55%, leading to a 2023 level close to the 2019 metric.
Forecasts from 2024 onward predict a continued decline in wine consumption, with a 5-year CAGR of -1.36%, indicating a future downward trend at an average annual decrease. By 2028, the consumption is expected to be around 17.98 million hectoliters, illustrating a 6.62% reduction over five years.
Future trends to watch for include changes in consumer preferences, potential economic factors, and the impact of health and wellness movements on alcohol consumption. Shifts in the global wine market and developments in sustainable wine production might also influence consumption patterns.
