The household expenditure on melons in Japan displayed a declining trend from 2023, where the expenditure stood at 738 Yen. This downward trajectory continues through the forecast period from 2024 to 2028. Year-on-year, the expenditure is projected to decrease progressively by approximately 4.4% between 2024 and 2025, by 4.6% between 2025 and 2026, by 4.7% from 2026 to 2027, and by 4.9% from 2027 to 2028. Over the five-year period from 2024 to 2028, the compound annual growth rate (CAGR) demonstrates an average yearly reduction of 4.54%.

Future trends to observe in this market include:

Consumer preference shifts towards alternative fruits or dietary choices impacting melon sales.
Emerging melon varietals or innovations that may alter consumption patterns.
Economic factors affecting disposable income and thus, impacting melon expenditures.
Climate and agricultural changes affecting melon availability and pricing.