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Haire Care Products Market Research: Latest Hair Industry Trends & Statistics

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Global Hair Care Industry

World hair care products industry's shampoo segment represents the leading segment in the global hair care products industry, representing close to 40% of the overall market in terms of value. Regionally, the EU holds more than a 35% hair care market share, while company-wise leader Procter & Gamble holds the number-one position globally with more than 24% of the overall market in terms of value. The sector is part of the broader cosmetics industry.

Regional Hair Care Market Share

In India, the hair care products industry, and more specifically hair conditioner sales, are the most profitable segment. India’s private labels hair care products market segment represents less than 5% of the overall market, according to Canadean. Private labels, which do well in more mature markets, suffer from India’s fragmented retail sector. The country’s young population and increasing urbanization it is expected to influence the industry in the short to long term. India’s hair color market is benefitting from rising levels of disposable income and favorable fashion trends. The rising number of male consumers purchasing personal grooming products is also having a positive impact on the market. India’s hair color market does face certain obstacles to growth such as consumer concern over skin reactions to chemicals present in hair colorants. NetScribes predicts herbal products will constitute a major market trend in coming years. Other trends include companies seeking brand recognition for using natural products, 3D color service and tie-up with salons.

In China’s hair care market Styling agents are the second-most lucrative segment, followed by hair colorants. According to Canadean, hair colorants represent the highest rate of private label penetration, with hair styling agents recording the lowest rate. 

The African-American hair care product market involves the manufacture of shampoos, conditioners, hair dyes, moisturizing products, styling products and relaxers designed and marketed to appeal to African-Americans. IBIS World expects the industry will continue to witness growing demand for products made with organic ingredients, and hairstyle options with limited or no chemical treatments.

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Parent industry: Cosmetics
Related industries: Make-Up

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