Key Market Indicators
In 2023, wine consumption in Thailand plummeted to approximately 1,000 metric tons, marking a significant 50% decrease from the previous year's 2,000 metric tons. This sharp decline continues a concerning trend for the Thai wine market, which has seen an average annual reduction of nearly 20% since 2019. Thailand's wine consumption decline placed the country at the 100th position globally in 2023. Notably, Fiji surpassed Thailand with a consumption level of around 1,000 metric tons. In the global rankings, France, the United States, and Italy secured the second, third, and fourth positions respectively, maintaining their status as leading wine consumers worldwide.
