The forecasted data for wine consumption per capita in Thailand from 2024 to 2028 show a steady increase, starting at 0.27 liters of pure alcohol in 2024 and rising to 0.30 liters in 2028. This reflects a gradual upward trend in wine consumption. The year-on-year variation indicates an average increase of approximately 3.7% in 2025 and 3.6% in 2026, with a plateau observed in 2027, followed by an increase of 3.4% in 2028. The compound annual growth rate (CAGR) over the forecast period is approximately 2.6%, signaling steady growth.
In 2023, the actual wine consumption per capita stood at 0.26 liters of pure alcohol. Compared to the forecast for 2024, this represents a year-on-year increase of 3.8%. Over the last two years, the increase has been consistent, setting a positive trajectory for the coming years.
Future trends to watch for include potential shifts in consumer preferences toward wine over other alcoholic beverages, the impact of economic factors such as income growth and tourism on wine consumption, and the influence of marketing and availability of a diverse range of wine products. Additionally, monitoring changes in government policies regarding alcohol consumption could affect future consumption patterns.
