The soft drinks price per unit in Croatia dropped from €0.7 in 2010 to €0.63 by 2012, showing a decreasing trend. However, after 2015, prices rose to €0.86 in 2017 before slightly dropping to €0.84 in 2019. The average increase over the last five years, calculated as a CAGR, points towards a positive trend, driven by rising costs and consumer demand for premium products.
Looking ahead into 2024, future trends to watch include the influence of health consciousness on pricing, increased demand for premium and functional beverages, and potential impact from economic factors such as inflation or regulations on sugar taxes. These elements could further increase unit prices in the Croatian market.
