Key Market Indicators
Soft drink consumption is projected to climb to approximately 254 million liters by 2028, up from around 251 million liters in 2023. This marks an average annual growth rate of 0.2%. Despite the overall increase, recent trends show a decline in demand, which dropped by 0.9% year on year. In the European context, France, Spain, and the United Kingdom rank second, third, and fourth, respectively, in soft drink consumption.
