The soft drinks price per unit in Latvia showed slight fluctuations from 2011 to 2020, averaging around 0.41 Euros per liter. The years 2013 to 2015 saw a minor decline, with prices reaching a low of 0.37 Euros per liter in 2017, before experiencing an upswing to 0.43 Euros per liter by 2020. This upward trend was notable from 2019 to 2020, with a 7.5% year-on-year increase. From 2016 to 2020, the compound annual growth rate (CAGR) was approximately 2.5%.
Looking ahead, the market is poised for potential growth, influenced by increasing health consciousness and a trend towards premium, healthier beverage options. Monitoring consumer preferences and innovation in the segment will be crucial.
