Key Market Indicators
Switzerland's hair care market is on the rise. By 2026, imports are expected to hit $182 million, a 1.3% increase from 2021's figure of $168 million. This marks a steady 2% annual growth since 1993. In 2021, the country ranked 20th in the world, with the Philippines claiming the top spot at $168 million. The United Kingdom, Germany and China followed in second, third and fourth place. Exports from Switzerland also look set to grow, with a forecast of $81 million in 2026, a 1.6% increase from 2021's figure of $73 million. This marks a 5.2% annual increase since 1993. In 2021, Switzerland was ranked 31st in the world, with Indonesia in the lead at $73 million. The United States, Italy and France followed in second, third and fourth place.
