The Hair Shampoos market in Switzerland exhibited a steady upward trend with the value per capita at $14.75 in 2024, which slightly increases year-on-year to $14.81 by 2028. In 2023, the market stood at $14.74 per capita, indicating a consistent yet minimal growth pattern. The year-on-year variation depicts an incremental increase of approximately 0.14% over the last two years, suggesting stability in consumption patterns without sharp fluctuations. The Compound Annual Growth Rate (CAGR) for the forecast period from 2024 to 2028 stands at around 0.1%, showcasing a modest but sustained growth trajectory.

Future trends to watch for:

Emergence of eco-friendly and organic shampoo brands
Increased consumer preference for personalized hair care solutions
Technological advancements in hair care formulations
Growing demand for premium hair care products reflecting changing lifestyle and grooming habits
Impact of online retail and direct-to-consumer sales channels