The retail sale of games and toys in specialized stores in Italy shows a slight downward trend from 2024 to 2028, with production values forecasted to decrease gently from 545.1 million Euros in 2024 to 543.2 million Euros in 2028. Compared to the stagnant or minimal changes expected over these years, the industry showed moderate stability by 2023. Given this consistent but small decline, the year-on-year variation remains negligible.

Future trends to watch include:

Innovation in digital gaming impacting traditional toy sales.
Potential shifts in consumer preferences towards eco-friendly toys.
The influence of demographic changes on the target market size.
Economic factors such as inflation or changes in disposable income which could affect consumer spending.