Key Market Indicators
Kenya is on track to welcome approximately 2.47 million tourists by 2028, a significant increase from the 2.22 million expected in 2023. This represents an average annual growth rate of 1.7%. The upward trend in tourist arrivals has been consistent since 2000, with an average annual growth rate of 1.9% over the past two decades. These figures underscore Kenya's growing appeal as a travel destination, driven by its rich cultural heritage, diverse wildlife, and picturesque landscapes.
