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Japan Tourism Industry Outlook 2024 - 2028

See how Japan Tourism performed compared to key markets such as France, Sweden and Austria.

Key Market Indicators

Japanese Tourism's Direct GDP is projected to reach 2.1% of the nation's GDP by 2028, up from approximately 2% in 2023. This represents an average annual growth rate of 0.4 percentage points. Since 2013, the sector has seen an annual increase of 0.6 percentage points. In 2023, Japan held the fifth position globally in terms of tourism's contribution to GDP, with Peru surpassing it at the same 2% mark. Sweden, Austria, and Peru occupied the second, third, and fourth spots, respectively. Tourism receipts in Japan are expected to decline slightly, reaching $25.8 billion by 2028 from $27.9 billion in 2023. This equates to a compound annual growth rate (CAGR) decline of 1.2%. Since the turn of the millennium, the Japanese tourism market has experienced a marginal annual decrease of 0.2%.

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Japan Tourism Market Data and Forecasts

How much will Japan Tourism Market grow to 2028?

Forecast: International Tourism Receipts in Japan
Forecast: International Tourism Receipts for Travel Items in Japan
Forecast: International Tourism Expenditures in Japan
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