China Tourism Industry Outlook 2024 - 2028

See how China Tourism performed compared to key markets.

Key Market Indicators

Chinese tourist arrivals are projected to hit approximately 204 million by 2028, up from around 178 million in 2023. This marks an average annual growth rate of 2.1%. The surge in Chinese tourism is not a recent phenomenon. Since 2000, the demand for travel among Chinese tourists has seen a consistent year-on-year increase of about 2.4%. As the world continues to open up and travel restrictions ease, the upward trajectory of Chinese tourist numbers is expected to persist, reinforcing China's significant role in the global tourism market.

Latest reports

 China Tourism Market Report- Q4 2024

China Tourism Market Report- Q4 2024

In the fourth quarter of 2024, China's tourism industry continued its robust recovery, bolstered by strong domestic travel and innovative strategic initiatives. The...

China Tourism Market Report - Q4 2024

China Tourism Market Report - Q4 2024

The fourth quarter of 2024 marks a pivotal period for the tourism industry in China, with significant developments observed across various segments. This...

China Tourism Market Data and Forecasts

China Tourism : how will it grow in the coming years?

Forecast: Tourism Expenditure in China
Forecast: Tourism Expenditure of Urban Residents in China
Forecast: Tourism Expenditure of Rural Residents in China
Forecast: Per Capita Expenditure of Domestic Tourism in China
Forecast: International Tourism Receipts for Travel Items in China
Forecast: International Tourism Receipts in Macau
Forecast: International Tourism Receipts for Travel Items in Macau
Forecast: International Tourism Expenditures in Macau
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