Key Market Indicators
Uganda's tourism sector is on a steady upward trajectory, with tourist arrivals projected to hit approximately 2 million by 2028. This marks an increase from around 1.7 million arrivals in 2023, reflecting an average annual growth rate of 2.4%. The rise in tourist numbers is part of a broader trend observed since the turn of the millennium. Since 2000, Uganda has experienced a consistent year-on-year increase in demand, averaging 2.8%. This growth underscores the increasing appeal of Uganda as a travel destination, driven by its rich cultural heritage and diverse natural attractions.
