Key Market Indicators
Bhutan's tourism industry is on a modest growth trajectory, with receipts projected to climb to approximately $58.9 million by 2028. This marks a slight increase from the estimated $57.2 million in 2023, reflecting an average annual growth rate of 0.5%. The sector has faced challenges over the past decade, with tourism receipts declining by an average of 6.3% annually since 2013. Despite these setbacks, the outlook for tourist arrivals shows a more robust picture. Tourist arrivals in Bhutan are expected to reach around 585,600 by 2028, up from roughly 419,600 in 2023. This represents a compound annual growth rate (CAGR) of 5.3%. The Bhutanese tourism market has displayed a strong upward trend since the turn of the millennium, boasting an average annual increase of 8.9% in tourist arrivals since 2000. This positive trend underscores the kingdom's growing appeal as a travel destination.
