Key Market Indicators
Cuban tourist arrivals are projected to hit approximately 5 million by 2028, up from around 4.6 million in 2023. This marks an average annual growth rate of 1.6%. However, it's worth noting that since 2000, the demand for Cuban tourism has experienced a slight decline, decreasing by an average of 0.6% per year. The upcoming growth represents a significant shift from the previous trend.
