Key Market Indicators
Zambia’s tourism sector is projected to see a steady increase in visitor numbers, with tourist arrivals expected to reach approximately 1.37 million by 2028. This marks an increase from around 1.22 million arrivals in 2023, reflecting an average annual growth rate of 1.9%. Since the turn of the century, the country has experienced a consistent rise in tourism demand, growing at an average annual rate of 2.6% since 2000. In terms of financial gains from tourism, Zambia’s receipts are forecast to hit roughly $602 million by 2028, up from $523 million in 2023. This represents an average annual growth rate of 2.2%. The Zambian tourism market has shown resilience and steady growth since 2002, with an average annual increase of 1.8% in tourism receipts over the past two decades.
