Key Market Indicators
Moroccan tourist arrivals are projected to hit approximately 16.4 million by 2028, up from around 14.4 million in 2023. This represents an average annual growth rate of 2.1%. The country has seen a steady increase in tourism demand, with an average yearly growth of 2.9% since 2000. As Morocco continues to attract more visitors, the tourism sector is expected to play an increasingly significant role in the nation's economy.