Key Market Indicators
Botswana's tourism revenue is projected to climb to approximately $399 million by 2028, up from around $334 million in 2023. This marks an average annual growth rate of 2.8%. Over the past two decades, the country's tourism market has experienced consistent growth, averaging a 3.8% increase each year since 2000. This steady rise underscores Botswana's strengthening position in the global tourism sector.
