Key Market Indicators
Swiss tourism revenue is projected to hit $23.8 billion by 2028, up from $22.1 billion in 2023. This marks an average annual growth rate of 1.2%. Since the turn of the millennium, the Swiss market has seen a modest annual increase of 0.7%. In terms of tourist arrivals, Switzerland is expected to welcome approximately 14.1 million visitors by 2028, compared to 12.9 million in 2023. This represents an average yearly growth of 1.4%. Since 2000, the demand for Swiss tourism has experienced an average annual growth of 1.9%.
Latest reports
Switzerland Tourism Market Report- Q1 2025
In the first quarter of 2025, Switzerland's tourism industry experienced significant developments across several market segments. The country's strategic focus on luxury tourism,...
Switzerland Tourism Market Report- Q4 2024
As of Q4 2024, the tourism market in Switzerland is experiencing significant growth and transformation across various segments. Key trends include a strong...
Switzerland Tourism Market Report - Q4 2024
In the fourth quarter of 2024, the tourism sector in Switzerland experienced dynamic growth across several key market segments. The country continued to...
