Key Market Indicators
Samoan tourist arrivals are projected to climb significantly over the next five years. By 2028, the Pacific island nation is expected to welcome approximately 272,000 visitors, up from around 216,000 in 2023. This marks an average annual growth rate of 3.6%. Since 2011, the demand for tourism in Samoa has shown a robust increase, with arrivals rising at an average rate of 4.7% per year. Financially, the tourism sector in Samoa is also on an upward trajectory. Tourism receipts are forecasted to reach nearly $5.8 million by 2028, compared to around $5.4 million in 2023. This represents an average annual growth rate of 1%. Since 2004, the financial influx from tourism has seen a strong annual growth rate of 5.8%, underscoring the sector's increasing importance to the Samoan economy.
