Key Market Indicators
BELGRADE, Serbia — The number of tourist arrivals in Serbia is projected to hit 3.2 million by 2028, up from approximately 2.4 million in 2023. This represents an average annual growth rate of 4.8%. Since 2007, the country has seen a significant surge in tourism, with demand increasing by an average of 6.9% each year. This upward trend underscores Serbia's growing appeal as a travel destination in the region.
