Key Market Indicators
Norwegian apparel sales are projected to decline slightly over the next five years. By 2028, the market is expected to reach €303 million, down from €304 million in 2023, marking an average annual decrease of 0.1%. Since 2012, the Norwegian market has seen a yearly decline of 0.9%. In 2023, Norway ranked 23rd in apparel sales, with Hungary slightly ahead at €304 million. Germany, France, and Spain occupied the second, third, and fourth spots, respectively. On the other hand, Norwegian clothing expenditure is on an upward trend. It is set to reach €6.5 billion by 2028, up from €6.1 billion in 2023, representing an average annual growth rate of 0.9%. Since 1980, the country's clothing demand has increased by 0.2% per year. In 2023, Norway ranked 13th in clothing expenditure, with Romania just ahead at €6.1 billion. Germany, Italy, and France held the second, third, and fourth ranks, respectively, in this category.
