Key Market Indicators
German apparel sales are projected to decline to €6.5 billion by 2028, down from €7.3 billion in 2023. This marks a year-on-year compound annual growth rate (CAGR) decline of 1.9%. The German market has seen a steady decrease of 0.9% annually since 2011. In 2023, Germany was the second-largest market, with Italy overtaking it with the same value of €7.3 billion. Following Germany, France and Spain secured the third and fourth spots, respectively. Meanwhile, German clothing expenditure is expected to drop to €61.9 billion by 2028 from €63.5 billion in 2023, representing a 0.4% annual decline in CAGR. Since 2000, German demand for clothing has risen by 0.5% year on year. In 2023, Germany ranked second in clothing expenditure, trailing the United Kingdom, which also recorded €63.5 billion. Italy and France followed Germany in the third and fourth positions, respectively.
