Key Market Indicators
French Apparel Sales are projected to plummet to €3.3 billion by 2028, a significant drop from €6.1 billion in 2023. This marks an average annual decline of 9.8%. The French market has been on a downward trajectory since 2010, decreasing by an average of 3% each year. In 2023, France was ranked third in apparel sales, with Germany leading at €6.1 billion. Germany, France, and Spain held the second, third, and fourth positions, respectively. Meanwhile, French clothing expenditure is set to experience a modest increase. By 2028, spending is expected to reach €36.5 billion, up from €35.7 billion in 2023, reflecting a compound annual growth rate (CAGR) of 0.3%. Since 1980, French demand has remained relatively stable. In 2023, France was ranked fourth in clothing expenditure, with Italy surpassing it at €35.7 billion. Germany, Italy, and France occupied the second, third, and fourth spots in this category.
