Key Market Indicators
**Italian Clothing Expenditure Projected to Hit €60 Billion by 2028** Italian expenditure on clothing is forecasted to reach approximately €60 billion by 2028, up from around €55 billion in 2023. This marks an annual growth rate of 1.2% CAGR. Since 2000, the demand for clothing in Italy has seen a modest annual increase of 0.6%. In 2023, Italy ranked third in clothing expenditure, with Germany leading at approximately €55 billion. The top spots in the rankings were held by Germany, Italy, and France, respectively. **Italian Apparel Sales Expected to Decline to €27 Billion by 2028** Meanwhile, Italian apparel sales are anticipated to decrease to roughly €27 billion by 2028, down from about €30 billion in 2023. This represents an annual decline rate of 1.8% on average. Since 2010, the Italian apparel market has been contracting at a rate of 0.6% per year. In the rankings for apparel sales, Germany, France, and Spain took the second, third, and fourth spots, respectively.
