Key Market Indicators
Greek Apparel Sales are projected to drop to approximately €820 million by 2028, down from around €868 million in 2023. This marks an average annual decline of 0.8%. The Greek market has been shrinking at an average rate of 1.9% per year since 2013. In 2023, Greece ranked 10th in apparel sales, trailing behind Bulgaria, which also reported sales of about €868 million. Germany, France, and Spain took the second, third, and fourth spots, respectively, in this ranking. Meanwhile, Greek Clothing Expenditure is expected to fall to roughly €3.81 billion by 2028, down from about €3.86 billion in 2023. This represents an average annual decline of 0.2%. Since 2000, Greek demand for clothing has decreased by an average of 1% per year. In 2023, Greece ranked 18th in clothing expenditure, just behind Finland, which reported expenditures of approximately €3.86 billion. Germany, Italy, and France occupied the second, third, and fourth positions, respectively, in this category.
