Key Market Indicators
Bulgarian clothing expenditure is projected to surge to approximately €2.1 billion by 2028, rising from around €1.5 billion in 2023. This marks an annual compound growth rate (CAGR) of 4.9%. Since 2000, Bulgaria has seen an 11.8% year-on-year increase in clothing demand. In 2023, the country ranked 22nd in clothing expenditure, with Slovakia surpassing it at €1.5 billion. Germany, Italy, and France took the second, third, and fourth spots, respectively. Meanwhile, Bulgarian apparel sales are expected to reach about €1.6 billion by 2028, up from €1.5 billion in 2023, reflecting an average annual growth rate of 1.2%. Since 2010, the Bulgarian market has experienced a steady 1% year-on-year increase. In 2023, Bulgaria ranked ninth in apparel sales, with Romania overtaking it at €1.5 billion. Germany, France, and Spain held the second, third, and fourth positions in this ranking.
