Key Market Indicators
Estonian clothing expenditure is projected to reach approximately €999 million by 2028, up from around €882 million in 2023. This marks an average annual growth rate of 2%. Since the turn of the millennium, the demand for clothing in Estonia has been increasing at an annual rate of 5.7%. In 2023, Estonia ranked 28th globally in clothing expenditure, with Latvia surpassing it at the same expenditure level. Germany, Italy, and France held the second, third, and fourth positions, respectively. On the other hand, Estonian apparel sales are expected to remain relatively flat, reaching about €196 million by 2028, a slight decrease from its current level of €196.5 million in 2023. This indicates a stagnant trend with an average annual decline of 0%. Since 2010, the Estonian apparel market has experienced marginal growth of 0.4% annually. In 2023, Estonia ranked 27th in apparel sales, with Macedonia overtaking it at the same sales figure. Germany, France, and Spain occupied the second, third, and fourth positions in this category, respectively.
