Key Market Indicators
Poland's clothing expenditure is projected to hit €17 billion by 2028, rising from approximately €14 billion in 2023. This marks an average annual growth rate of 2.8%. Since 2000, the demand for clothing in Poland has increased annually by 4.1%. In 2023, Poland ranked seventh in clothing expenditure, with the Netherlands surpassing it at the same €14 billion mark. Germany, Italy, and France held the second, third, and fourth positions, respectively. On the apparel sales front, Poland is expected to see figures reaching €2.8 billion by 2028, up from €2.7 billion in 2023. This indicates an average yearly growth rate of 0.9%. Since 2010, the Polish apparel market has grown by an annual rate of 0.8%. In the 2023 rankings, Poland stood at sixth place, just behind Portugal, which also recorded €2.7 billion. Germany, France, and Spain were in the second, third, and fourth positions, respectively.
