Key Market Indicators
Denmark's clothing expenditure is projected to hit approximately €5,660 million by 2028, up from €5,260 million in 2023. This marks a modest annual growth rate of 1.2%. Historically, the Danish demand for clothing has increased by an average of 3% per year since 1980. In 2023, Denmark ranked 14th globally in clothing expenditure, with Norway slightly ahead at €5,260 million. Leading the rankings were Germany, Italy, and France, occupying the second, third, and fourth positions, respectively. On the apparel sales front, Denmark's market is expected to reach around €490 million by 2028, down marginally from €491 million in 2023, reflecting a virtually flat growth rate. Since 2010, the Danish apparel market has grown by an average of 0.8% annually. In 2023, Denmark stood 18th in apparel sales, with Croatia surpassing it at €491 million. The top spots were held by Germany, France, and Spain, in that order.
