Key Market Indicators
Greek beer sales are projected to decrease to approximately €262 million by 2028, down from €334 million in 2023. This represents a year-on-year average decline rate of 3.9%. The Greek market has been on a downward trajectory since 2013, with an annual decrease of 0.3%. In the 2023 ranking, Greece was positioned at number 17, with Croatia surpassing it with sales also at €334 million. Leading the rankings were the United Kingdom, Spain, and Belgium, occupying the second, third, and fourth spots respectively. On the production front, Greek beer output is expected to drop to around 330,640 metric tons by 2028, down from 346,840 metric tons in 2023. This marks a compounded annual growth rate (CAGR) decline of 0.7%. Greek beer supply has been decreasing since 1966, with an annual reduction rate of 0.8%. In the global production ranking for 2023, Greece stood at number 60, with Malaysia ahead at 346,840 metric tons. The United States, Brazil, and Mexico held the second, third, and fourth positions respectively in this ranking.
