Key Market Indicators
Croatian beer sales are projected to reach approximately €339 million by 2028, up from around €336 million in 2023. This represents a modest annual growth rate of 0.2%. The Croatian beer market has experienced a steady increase of 1.7% annually since 2013. In 2023, Croatia ranked 16th worldwide in beer sales, with Serbia slightly ahead at the same figure of €336 million. Leading the global rankings were the United Kingdom, Spain, and Belgium, occupying the second, third, and fourth spots respectively. Meanwhile, Croatian beer production is expected to decline slightly. Production is projected to fall to about 333,000 metric tons by 2028, down from nearly 338,000 metric tons in 2023. This marks an average annual decrease of 0.2%. Since 1997, the country's beer supply has been diminishing at an average rate of 0.4% per year. In 2023, Croatia ranked 63rd in beer production globally, with Panama surpassing it at the same production level of 338,000 metric tons. The United States, Brazil, and Mexico led the global production rankings, taking the second, third, and fourth positions respectively.