The whey market size value per capita in Bulgaria demonstrated a declining trend from 2013 to 2023, reaching 1.92 Euros per capita in 2023. The value decreased significantly between 2013 and 2020 and stabilized from 2020 to 2023. Year-on-year, the market value increased slightly by 0.52% in 2021 and remained unchanged in 2023. The 5-year compound annual growth rate (CAGR) until 2023 indicated a negative trend of approximately -0.16% per year, suggesting a gradual decline.
Future trends to watch include potential market recovery influenced by changing dietary preferences, increased health consciousness, and product innovation, potentially driving demand up post-2024.
