The market research and public opinion polling sector in France is projected to experience a notable decline in employee numbers from 2024 to 2028. Starting at 10.76 thousand employees in 2024, the sector anticipates year-on-year reductions, reaching 7.85 thousand by 2028. Compared to 2023, where employee numbers stood slightly higher, the sector reveals a concerning downward trend, with a significant annual decrease, resulting in a Compound Annual Growth Rate (CAGR) that underscores this decline.
Future trends to watch for in this sector include:
- The impact of technological disruptions and automation on employment.
- Evolving methodologies in public opinion polling that may demand different skill sets.
- Potential shifts in market research needs due to economic or regulatory changes.
- Emerging markets and new industries that might require increased market research attention, potentially reversing current trends.
