In 2023, the number of persons employed in advertising and market research in Switzerland stood at 23.56 thousand units. The forecasted data from 2024 to 2028 reveals a steadily decreasing trend. Each of the forecasted years shows a year-on-year decline: 2024 is expected to see a reduction to 23.15 thousand units, representing a decrease of 1.7%. In 2025, the figure further drops to 22.75 thousand units, a 1.7% decline from the previous year. This downward trend continues through 2026 (22.36 thousand units, a decrease of 1.7%), 2027 (21.97 thousand units, a decrease of 1.7%), and 2028 (21.6 thousand units, a decrease of 1.7%).
The Compound Annual Growth Rate (CAGR) over the five-year period from 2023 to 2028 is -1.73%, indicating a consistent year-on-year decline in employment within the sector.
Future trends to watch for include the potential impacts of digital transformation on traditional advertising roles, shifts in market research methodologies towards more data-driven and AI-powered analytics, and broader economic factors that might affect industry employment figures.
