The sold production of lip and eye make-up preparations in Italy has shown significant variation over the past decade. The actual values ranged from 352.92 million euros in 2013 to 545.59 million euros in 2023. The industry saw substantial growth between 2013 and 2014 (29.8%) and a notable dip from 2019 to 2020 (-16.13%) due to the global pandemic. In the past two years, the market rebounded with a slight 6.62% increase in 2023, standing at 545.59 million euros. The five-year CAGR to 2023 is a modest 0.087%, indicating a relatively stable market.
Future trends forecasted between 2024 and 2028 suggest steady growth, with a projected value of 627.28 million euros by 2028. The five-year CAGR from 2024 to 2028 is anticipated at 2.21%, indicating a healthier growth trajectory compared to the past decade.
Trends to watch for include:
- Innovative product launches focusing on sustainability and natural ingredients.
- Increased digital marketing and e-commerce platforms enhancing consumer reach.
- Growing consumer preference for premium and luxury brands.
