The forecasted import of eye make-up preparations to the US is set to increase gradually from 2024 to 2028, with values progressing from 16.527 million kilograms in 2024 to 18.08 million kilograms in 2028. This represents consistent year-on-year growth with percentages reflecting incremental increases attributable to sustained consumer demand and evolving beauty trends.
In 2023, the import volume stood slightly lower, reflecting the pre-forecast baseline from which subsequent years grow. The five-year compound annual growth rate (CAGR) denotes a steady uptick, underscoring the positive trajectory of this segment.
Future trends to monitor include changing consumer preferences for natural and sustainable products and the impact of macroeconomic factors on consumer spending. Additionally, advancements in product innovation and digital marketing strategies could further influence import patterns.
