Wine consumption in South Africa has shown varied growth patterns over the years, standing at 4.77 million hectoliters in 2023. The market saw significant growth between 2013 and 2019, fluctuating in the following years with a marked decline in 2020 (-15.84%) due to possible disruptions. However, there was a recovery in 2021 with a 22.11% increase, continuing at a stable rate through 2022 and 2023. The Compound Annual Growth Rate (CAGR) from 2018 to 2023 was 1.35%, demonstrating moderate growth.

Future trends to watch for include:

Forecasted to reach 5.08 million hectoliters by 2028 with a steady 5-year CAGR of 0.99%.
Potential market adjustments aligned with broader economic conditions and consumer preferences.
Impact of new regulations, technological advancements, and possible shifts in domestic vs. international demand.
Increased interest in premium products and sustainable practices could drive niche segment growth.