The European Turnover Index for retail via mail order houses or the internet reveals significant country-specific variations in 2023. Bulgaria and Lithuania lead with the highest index values, indicating strong growth in online retail. Poland and Romania also showed considerable advancements, while mature markets like Germany, France, and the Nordics registered moderate growth. The trends observed over the past five years show a growing preference towards online shopping experiences, with Central and Eastern European countries experiencing notably higher growth rates.
Future trends to watch include:
- Continual expansion in Eastern European markets driven by increasing internet penetration and mobile commerce.
- Mature markets might focus on enhancing customer experiences and adopting advanced technologies like AI and AR.
- Expectations of regulatory changes influencing cross-border e-commerce.
Top countries in Turnover Index of Retail Via Mail Order Houses or Via Internet by Country
| # | 10 Countries | Indexes 2015 = 100 | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Bulgaria | 669.9 | 2022 | +22.85% | +35.49% | View data |
| 2 | 2 Lithuania | 589.3 | 2022 | +6.37% | +28.76% | View data |
| 3 | 3 Poland | 428.7 | 2022 | +19.51% | +27.03% | View data |
| 4 | 4 Romania | 351.4 | 2022 | -0.43% | +15.96% | View data |
| 5 | 5 Spain | 338.9 | 2022 | 0% | +16.09% | View data |
| 6 | 6 Czech Republic | 282.7 | 2022 | -1.5% | +14.7% | View data |
| 7 | 7 Netherlands | 273.9 | 2022 | -0.33% | +14.61% | View data |
| 8 | 8 Norway | 272 | 2022 | +2.76% | +16.77% | View data |
| 9 | 9 Italy | 224.1 | 2022 | +3.37% | +14.39% | View data |
| 10 | 10 Belgium | 219.8 | 2022 | +2.23% | +10.97% | View data |
