In 2023, Spain led the global travel agency and tour operator sector with 91.35 million hours, showing a slight increase of 1.13% from the previous year. Canada saw a decrease of 4.14%, while Greece and Poland also experienced declines of 6.37% and 0.75%, respectively. Romania and Portugal displayed growth, with Romania increasing by 4.29% and Portugal by 2.41%. Notably, New Zealand had a significant rise of 8.27%. On the contrary, Sweden saw a modest increase of 0.57%, whereas Austria, Hungary, Denmark, Finland, Iceland, and Slovakia experienced notable decreases. Ireland and Norway had marginal changes, with Ireland slightly down by 0.33% and Norway up by 0.98%.
Looking ahead, the global travel agency and tour operator sector is expected to focus on technological advancements, sustainable tourism, and personalized travel experiences. Countries demonstrating recovery and growth, such as New Zealand and Romania, may continue to invest in these areas to capitalize on changing traveler preferences and the post-pandemic landscape.
Top countries in Employees in Travel Agency and Tour Operator Sector by Country
| # | 10 Countries | Million Hours | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Spain | 91.35 | 2023 | +12.29% | +1.13% | View data |
| 2 | 2 Canada | 57.81 | 2023 | +0.031% | -4.14% | View data |
| 3 | 3 Poland | 31.9 | 2023 | +4.8% | -0.75% | View data |
| 4 | 4 Greece | 31.69 | 2023 | +10.16% | -6.37% | View data |
| 5 | 5 Romania | 25.66 | 2023 | +1.49% | +4.29% | View data |
| 6 | 6 Netherlands | 25.54 | 2023 | -4.54% | -4.8% | View data |
| 7 | 7 Portugal | 24.79 | 2023 | +11.67% | +2.41% | View data |
| 8 | 8 New Zealand | 23.99 | 2023 | +17.76% | +8.27% | View data |
| 9 | 9 Czech Republic | 16.93 | 2023 | +10.2% | -2.12% | View data |
| 10 | 10 Sweden | 14.22 | 2023 | +3.95% | +0.57% | View data |
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