In 2023, Italy led Europe's shampoo and beauty product market with a 26.04% share, showing an 8.45% increase from the prior year. France and Germany followed with 21.05% and 19.3% shares, respectively. Although significant players, both countries reported nominal increases in 2023. Greece's 15.8% surge was noteworthy, contrasting Romania's and Latvia's steep declines exceeding 24%. Belgium and the Netherlands registered notable downturns, whereas Denmark and Austria experienced growth. The UK accounted for 6.79% with minimal change.
Future trends to monitor include Greece's upward trajectory and the continued recovery of declining markets such as Romania and Latvia. Watch investments in innovation and sustainability as they may redefine competitive dynamics in European beauty product production.
Top countries in Sold Production of Shampoos, Hair Lacquers, Preparations for Permanent Waving or Straightening Share by Country (Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Italy | 26.04 | 2023 | +3.7% | +8.45% | View data |
| 2 | 2 France | 21.05 | 2023 | +1.52% | +2.28% | View data |
| 3 | 3 Germany | 19.3 | 2023 | +3.57% | +1.17% | View data |
| 4 | 4 Spain | 10.44 | 2023 | +1.3% | +3.17% | View data |
| 5 | 5 United Kingdom | 6.79 | 2023 | -2.6% | +0.38% | View data |
| 6 | 6 Poland | 5.68 | 2023 | +2.14% | +1.47% | View data |
| 7 | 7 Greece | 2.77 | 2023 | +1.14% | +15.8% | View data |
| 8 | 8 Belgium | 1.38 | 2023 | -6.01% | -5.57% | View data |
| 9 | 9 Sweden | 1.01 | 2023 | +5.25% | +7.51% | View data |
| 10 | 10 Hungary | 0.99 | 2023 | +4.2% | +1.04% | View data |
