The hair shampoo market in Azerbaijan was valued at 47.679 million USD in 2023. Over the past decade, the market has shown a general upward trend, although growth patterns have varied. Notably, there were declines in 2018 and 2020, attributed to market adjustments and external factors, respectively. The CAGR over the last five years stands at 1.41%, with a steady recovery post-2020 marked by a 6.75% growth in 2021, followed by more modest growth rates in the ensuing years.
Key future trends to watch for:
- Increased consumer interest in organic and natural shampoo options.
- Potential market expansion driven by digitalization and e-commerce channels.
- Adapting to economic fluctuations and consumer spending shifts.
- Innovations in product formulations targeting specific hair and scalp concerns.
